About This Constellation ShortList™
Social / digital monitoring / listening and engagement solutions include listening, monitoring, analytics and intelligence, and engagement capabilities. Social listening platforms capture online conversations based on the specific search query, offering key insights through the analysis of those conversations.
These solutions are designed to evaluate a company’s activities and inform them on an overall social/digital media strategy. Often data from online can highlight every part of the business - from product launch and development to manufacturing and delivery. Companies can develop social/digital strategies based on the insights gained through social/digital media monitoring. When a brand focuses on the highest potential markets or groups identified through market segmentation and influencer analysis, they can identify the optimal conditions for brand engagement and advocacy.
New criteria for this list is demonstrating the evolution of Machine Learning (ML) and Artificial Intelligence (AI) techniques to improve pattern recognition and accelerate automation.
Constellation considers the following key criteria for these solutions:
- Acquire real-time social/digital insights from multiple signal sources
- Provide data management, data acquisition, export, archiving and API integration
- Deliver data analysis and visualization, media statistics, sentiment analysis, influencer profiling and analysis
- Suggest next best action for advertising, marketing campaigns and customer journeys
- Support multiple languages
- Integrate into a CRM or CX system
- Apply ML and AI techniques for pattern recognition
The Constellation ShortList™
Constellation evaluates over 50 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
- Salesforce Marketing Cloud
- Sprout Social
- Zoho Social
Frequency of Evaluation
Each Constellation ShortList evaluation will be updated every 180 days as needed.
If you would like to put our extensive expertise in vendor selections and contact negotiations to work for you, please contact us at ShortList@constellationr.com.