Ok, tech leaders it's time for an intervention. Enough with the ___maxxing talk during earnings calls and presentations.
My ears perked up last week when Microsoft reporting earnings and CEO Satya Nadella said:
"First, we are building the world's leading cloud and AI infrastructure for agentic computing era. Second, we are building high-value agentic systems across core domains such as productivity, coding and security. These 2 layers reinforce each other, and we are focused on driving competitive value and differentiation for customers across each so that they can eval-max their outcomes."
No idea what eval-max means specifically, but it was just a start.
ServiceNow's investor day at Knowledge 2026 featured the following slide:
Bhavin Shah, Senior VP and GM of Moveworks & AI at ServiceNow, went maxxing even though it was couched as something the kids say.
"Now we've been busy. My kids call it integration maxing at home. But we've rolled out Moveworks to every ServiceNow employee. We've launched the Front Door to called ServiceNow Employee Works, and we've integrated that Front Door into our new commercial model in just four months. So lots of activity, lots of work going on there. And we're moving fast because there's actually a gap in the market."
Let's be clear. We can't let this maxxing thing spin out of control. No grown ass tech company should be sounding like Clavicular.