About This Constellation ShortList™

Digital asset management (DAM) enables brands to manage, catalog, deliver, analyze, orchestrate and renew all forms of digital content across a growing landscape of channels. Usually, DAM solutions are used to manage content in the context of use and application, bringing order, consistency and optimal accessibility.

DAM solutions have become more important to marketing and operations teams looking to maintain a consistent brand face. From photos to videos, audio, graphics and presentation files, DAM platforms have emerged as a central hub feeding managed, tagged and compliance-assured files into larger content engines, including content management systems.

This Constellation ShortList category evaluates the best-of- breed players serving multinational customers. It considers the heritage of DAM systems to import, catalog, manage and organize many different file types and sizes, with an eye on emerging innovations, including artificial intelligence (AI) and advanced video collaboration and management tools.

This list looks at DAM solutions best applied for broad digital experience optimization. For details on DAM solutions in a Matrix Commerce environment, please see the Constellation ShortList for Digital Asset Management (DAM) in High-Volume Commerce.

Threshold Criteria

Constellation considers the following criteria for these solutions:

  • Ease of use across multiple points of access (web/mobile)
  • Content support
  • Workflows and approvals
  • Metadata management
  • Taxonomy and automated ontologies
  • Rights management
  • Secure controlled access with rule- or role-based controls
  • Compliance controls and documentation
  • Rendition management
  • Search, including voice and visual
  • Globalization and localization capabilities
  • Analytics and reporting
  • Integration with complementary systems
  • Multinational support
  • Application of ML or AI techniques to boost automation and asset recognition, categorization, tagging and application

The Constellation ShortList™

Constellation evaluates more than 50 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects market share and internal research.

  • Adobe
  • Aprimo
  • Brandfolder
  • Bynder
  • Canto
  • Cloudinary
  • Digizuite
  • MediaBeacon
  • OpenText Media Management
  • Widen

Frequency of Evaluation

Each Constellation ShortList will be updated once per year. There could be an update after six months, should the analyst deem it necessary.

Evaluation Services

Constellation clients can work with the analyst and research team to conduct a more thorough discussion of this Constellation ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.

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