Latest Research

A Guide to the New Actions and Objects of the Digital Workplace

Understanding the New Nouns and Verbs Associated with Social Networking

This report provides an overview of the new terminology associated with social networking platforms, and arms readers who are not social networking savvy with everything they need to know to quickly get up to social networking speed.

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April 14, 2014 | Analyst: Alan LepofskyLog in to Purchase

“Big Privacy” Rises to the Challenges of Big Data

Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact

The dynamic between Big Data and data privacy standards is complex and sometimes surprising. Constellation calls for a fresh compact between data miners and end users regarding the collection and utilization of data. This compact requests that Big Data businesses exercise restraint and transparency, and offer consumers fair value for their data.

Constellation calls this new compact Big Privacy.

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April 11, 2014 | Analyst: Steve WilsonLog in to Purchase

Segmenting Audiences by Digital Proficiency

Using Knowledge and Comfort with Technology as a Framework for Digital Transformation

This Big Ideas report introduces a new framework to segment workers, customers and other groups of individuals by levels of digital proficiency rather than age.

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April 9, 2014 | Analyst: Alan LepofskyLog in to Purchase

Data-Driven Marketing Campaign Optimization

How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation

How to optimally harness the power of marketing automation technology and big data analytics to advance business goals and drive customer engagement. This research also provides marketers with a framework to evaluate how well they are incorporating data analytics into marketing automation. Read More

April 8, 2014 | Analyst: Dr. Natalie PetouhoffLog in to Purchase

An In-Depth Analysis of Salesforce1 – Better Packaging or New Offering?

Constellation Analysts Provide Perspectives on Salesforce1 from CRM, PaaS, and Social Angles

Three Constellation analysts shed specific light on Salesforce1 and its implications for customers and business partners. Read More

March 18, 2014 | Analyst: Holger MuellerLog in to Purchase

Turbocharging Sales with Better Leads and Next- Generation SFA

Moving beyond Traditional Salesforce Automation

This report provides a high level discussion of best practices in which organizations should partake in order to fully take advantage of the data growth coming from a combination of social, mobile, and cloud technologies.

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March 11, 2014 | Analyst: R "Ray" WangLog in to Purchase

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