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Research

Latest Research

Explore our latest publications, videos and analysis to stay ahead of technology trends.
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ShortList
February 18, 2026

Constellation ShortList™ Strategic Response Management

Marketing Transformation
The Strategic Response Management (SRM) sector is a newly emerging software category, driven primarily by advancements in generative and other AI technologies. SRM encompasses software offerings (or portions of offerings) designed to automate and optimize processes for responding to requests for proposals (RFPs),…
Martin Schneider
ShortList
February 18, 2026

Constellation ShortList™ Customer Growth Automation

Marketing Transformation
The Customer Growth Automation sector could be considered a subset of customer success technology; however, users of this technology need not necessarily have a customer success program or software in place. Customer Growth Automation looks to measure customer/user behavior (especially for digital products and…
Martin Schneider
ShortList
February 18, 2026

Constellation ShortList™ Strategic Response Management

Marketing Transformation
The Strategic Response Management (SRM) sector is a newly emerging software category, driven primarily by advancements in generative and other AI technologies. SRM encompasses software offerings (or portions of offerings) designed to automate and optimize processes for responding to requests for proposals (RFPs),…
Martin Schneider
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Analyst Blog
February 15, 2026

How "Context Graphs" are Redefining the AI Landscape

In this issue, we are going to start – so much to cover – addressing context as the next AI evolutionary hurdle. And no better way to do that than by sharing a few links and ideas ...
Esteban Kolsky
insights live
Constellation Research Insights
Explore our latest publications, videos and analysis to stay ahead of technology trends with your editor Larry Dignan
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Zoho previews AppOS ahead of enterprise app avalanche
Data to Decisions
February 18, 2026

Zoho previews AppOS ahead of enterprise app avalanche

Zoho previewed AppOS, which is an effort to create a platform with a shared data foundation, common business and process models, built-in workflows and automation, governance and applications built inside of the platform. ...
Zoho just delivered the best SaaS defense vs. AI
Data to Decisions
February 18, 2026

Zoho just delivered the best SaaS defense vs. AI

Vijay Sundaram, Chief Strategy Officer at Zoho, may have just given the best defense of SaaS in the age of LLMs. SaaS shifted risk from customers to vendors. How many of those customers will want that risk back for a shiny new LLM?...
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February 12, 2026

Experience on Our Minds: How Cross-Functional Partnerships Accelerated AI Success in CX at IBM

Next-Generation Customer Experience
Discover how cross-functional partnerships between customer experience leaders and developers are turning AI promise into real-world impact. Liz Miller, VP Principal Analyst at Constellation Research, shares insights from IBM TechXchange—a “Customer Experience Day” hiding in plain sight among builders and developers. ...
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