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Research

Latest Research

Explore our latest publications, videos and analysis to stay ahead of technology trends.
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Quarks
June 30, 2026

Seven Agentic AI Lessons Learned

Data to Decisions
The world is awash in agents, and every enterprise vendor and large language model (LLM) provider is now agentic.
R "Ray" Wang
Analyst Blog

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Enterprise research, distilled. Real-time analysis from the Constellation pipeline.
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Analyst Blog
June 29, 2026

The CFO-CMO Dynamic: Avoiding the Trap of Misunderstanding

Marketing Transformation
The CMO and CFO have struggled with the age old issue of trying to get a square peg and a round hole to see eye to eye. Thanks to a recent conversation with Pegasystem's CFO, Ken S...
Liz Miller
Analyst Blog
June 26, 2026

Rethinking CRM as a New System of Action

Revenue & Growth Effectiveness
What we are seeing is a shift in how CRM systems can generate value and improve business outcomes. As humans and AI agents start to work together across CRM use cases, CRM systems ...
Martin Schneider
insights live
Constellation Research Insights
Explore our latest publications, videos and analysis to stay ahead of technology trends with your editor Larry Dignan
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Meta eyes cloud computing: Here’s the fallout
Revenue & Growth Effectiveness
July 01, 2026

Meta eyes cloud computing: Here’s the fallout

Meta is reportedly considering a cloud computing unit to rent out spare capacity in a move that would put it in competition with AWS, Google Cloud and Microsoft Azure. The fallout from Meta entering cloud computing would be felt well beyond the big three hyperscalers. ...
Five9: A look at its revamp and where it's headed
Next-Generation Customer Experience
July 01, 2026

Five9: A look at its revamp and where it's headed

Five9 has revamped its management team, launched products aimed at the intersection of AI and contact center and is now looking to build on recent momentum. The company has been building momentum since Amit Mathradas took over as CEO officially on Feb. 2....
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