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Research

Latest Research

Explore our latest publications, videos and analysis to stay ahead of technology trends.
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Big Idea
October 23, 2026

The PLG-to-SLG Blueprint

Next-Generation Customer Experience
Jumping the Chasm Between Automated and Human-Assisted Sales to Unlock Exponential Growth
Martin Schneider
October 15, 2026

Constellation Research's 2026 AI Survey

Data to Decisions
The AI experimentation phase is over. In 2026, AI is becoming part of the enterprise operating infrastructure. The question is no longer whether to use AI, but where to deploy it, which models to use, and how to manage the economics and risk.
R "Ray" Wang
Hannah Mason
CR Pulse
October 15, 2026

Sales Force Automation: Salesforce

Matrix Commerce
Salesforce Furthers Headless CRM Strategy and Unlocks Long-Cycle AI Sales Agents With Dreamforce Announcements
Martin Schneider
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Enterprise research, distilled. Real-time analysis from the Constellation pipeline.
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Analyst Blog
October 25, 2026

Keeping Strategy Aligned as Execution Accelerates

Board Strategy
I have been thinking about a growing mismatch in enterprise technology. Organizations are becoming much faster at making and executing decisions than at recognizing when those decisions start changing something larger. AI makes the mismatch easier to see, but it did not create it. Cloud, SaaS, APIs, modular infrastruct...
Esteban Kolsky
insights live
Constellation Research Insights
Explore our latest publications, videos and analysis to stay ahead of technology trends with your editor Larry Dignan
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2027 themes to watch and what you should do now
Data to Decisions
October 27, 2026

2027 themes to watch and what you should do now

For 2027, the AI playbook is going to include a lot of volatility, build your own approaches, agentic AI at scale, governance headaches and a focus on humans on multiple fronts. ...
Boomi CEO Lucas: Beware your zombie AI agents
Data to Decisions
October 27, 2026

Boomi CEO Lucas: Beware your zombie AI agents

Boomi CEO Steve Lucas said there are plenty of real returns from AI agents, but companies will need to get serious about costs and the quot;zombie agents running in your organization.quot;...
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