AX100 2022

Innovator, groundbreakers, trailblazers all have something in common: They have had the courage to traverse a path not often taken. But who stands ahead of these superlatives? In the age of customer experience (CX), those pathfinders are called the AX100. This conclave of CX leadership has seen beyond the comfort of the status quo to deliver growth through strategies that span both employee and customer’s experiences.

Those inducted into this 2022 class of CX leadership share these common traits:

  • Bravery in breaking barriers and championing authentic experiences for all
  • A willingness to explore and experiment, especially with new engagement forms and formats
  • Mindset that thinking outside the box is still too limiting
  • Activating and advancing engagements that start with data and advance durable, profitable relationships
  • Recognizing and respecting that the customer calls the shots
  • Celebrating that internal teams are internal customers that also demand care and feeding
  • Driving bottom line impacts by empowering employees to deliver the experiences that matter to the customer and the business
  • Advancing the CX conversation from isolated functional greatness to organization wide change

Ed Albrektsen

Director, Vendor Solutions

Jeff Allen

Chief Digital Officer
Nothing Bundt Cakes

Lauren Beckstedt

Chief Marketing Officer
Brunswick Corporation

Shauna Beland

Global IT Director, Digital Workplace & UX
Boston Scientific

Bill Blausey

Former SVP and CIO

Alan Boehme

Chief Technology Officer
H&M Group

Jeffrey Boorjian

Chief Marketing Officer

Murli Buluswar

Head of Analytics, US Consumer Bank

Kelly Candler

VP, Digital Workplace & Employee Experience
Raytheon Technologies

Kevin Cassady

Global Head Digital Workplace

Mark Christianson

Digital Experience Lead

Tamar Cohen

Vice President, Employee Experience

Keith Colbourn

EVP, Chief Marketing Officer
Total Wine & More

Cheryl Coleman

Digital Enablement Leader
Red Hat

Heidi Cooley

Chief Marketing Officer

Geoff Cottrill

Chief Marketing Officer

Bill Cronin

Chief Revenue Officer

Alin D'Silva

Global Head of Digital Workplace
American Express

Ryan Donovan

SVP Marketing

Jake Dorst

Chief Information and Innovation Officer
Tahoe Forest Hospital System

Melissa Ehresman

SVP, eCommerce Strategy and Acceleration

Tim Ellis

EVP Chief Marketing Officer

Michael Ellis

EVP, Chief Customer & Digital Officer
Johnson Controls

Dominique Essig

Vice President & General Manager of Conversational Commerce

Rick Evans

Senior Vice President of Patient Services and Chief Experience Officer
New York Presbyterian Hospital

Jonathan Feldman

Chief Information Officer
City of Asheville

Dave Finnegan

Customer Experience Officer (CMO\CIO)

Barbara Fiorillo

Digital Workplace Team Leader

Gavin Flynn

Director, HR Technology, Analytics, & Payroll

Jenny Fotia

Head of Digital Workplace Products
The Coca-Cola Company

Bobby George

SVP & Chief Digital Officer

Katrina Ghazarian


Tina Gupta

VP Talent Management & Employee Experience

Brian Hampton, Ph.D.

VP, Employee Experience
eXp Realty

Jeff Henshaw

Vice President Digital Marketing, AI & MarTech

Lucas Herscovici

Chief Sales Officer
Anheuser-Busch InBev

Mike Holzman

Global Digital Workplace Lead

Gail Horwood

Chief Marketing and Customer Experience Officer, Novartis US Pharma

Crystal Hudson

VP of Digital Marketing & Fundraising
Special Olympics

Melanie Huet

Chief Commercial & Chief Marketing Officer
Serta Simmons Bedding, LLC

Michael Lovino

Director of Experience
The Home Depot

Archana Jain

Vice President Information Technology

Jason James

Net Health

Jamie Jamieson

Global CIO
Primo Water Corporation

Beth Johnson

Chief Experience Officer
Citizens Financial Group

Lisa Johnston

Chief Marketing Officer and Chief Sustainability Officer

Denise Karkos

Chief Marketing Officer

Shuchi Khurana

Vice President, Global Customer Experience

Bill Kiss

SVP, CMO and Head of Omni Channel and Ecommerce Businesses
Ace Hardware

Ken Kozielski

Vice President, Customer Experience
Orlando Health

Amit Kumar

Director, Employee Experience

Kirstan Lamont

Head of Channels for Commercial Bank and Corporate & Investment Banking Strategy, Digital and Innovation
Wells Fargo & Company

Aimée Lapic

Chief Digital and Marketing Officer

Heather Lovier

Chief Client Experience Officer
Rocket Mortgage

Otto Lowe, Sr.

Vice President Digital Workplace Solutions
Fidelity Investments

Rafeh Masood

EVP, Chief Customer Officer
Bed Bath & Beyond

Steve McEnany

Vice President Marketing and Technology
Midwest Wheel Companies

Enzo Micali

Senior Vice President, Digital Solution Delivery

David Miller

Head of Employee Listening

Daniel Mirsky

Vice President of Information Technology
Sage Dental Group

Rajan G. Mohan

Chief Digital Officer

Portia Mount

VP, Marketing Trane Commercial Americas
Trane Technologies

Sathish Muthukrishnan

Chief Information, Data, and Digital Officer
Ally Financial Inc.

Bill Neff

Vice President, Bags and Apparel

Christina Neises

Vice President, Contact Center Operations
Cincinnati Bell

Lourdes Nevarez

Vice President, Member Communication
Presbyterian Healthcare Services

David Oakley

Vice President, Digital

April Obersteller,

Director of Global Experience: Employee Experience + Customer Experience
Woom Bikes

Molly Parr

VP, Product & Digital Customer Experience
Capital One

Natalie Peterson

Vice President Marketing
ICEE Company

Dawn Polizzotti

Vice President, Head of Marketing

Michael Powers

Director of Employee Experience & Engagement
Toast, Inc.

Taj Reid

Global Chief Experience Officer

Mary Renner Beech

Chief Marketing & Transformation Officer

Steve Reese

Chief Information Officer
Phoenix Suns

Giles Richardson

Executive Vice President- Head of Personalization
Wells Fargo

Tony Roach

Vice President, Customer Experience & Customer Relations
Southwest Airlines

Julie Roehm

Chief Marketing & Experience Officer
Party City

Jeff Rosenfeld

SVP of Digital and Customer Experience

Helen Russell

Chief People Officer

Julieta Schuster

Vice President, CIO Family Care & NBU (PGVentures)
Procter & Gamble

Parthiv Sheth

VP, Marketing Operations & Technology

Christoph Sieger

SVP Head of Global Digital Workplace

Satish Sinha

Global Head, Digital Workplace Technology and Engineering

Laura Stone

Head of Employee Experience

Scott Strickland

EVP & Chief Information Officer
Wyndham Hotels & Resorts

Richard Taylor

SVP, People Experience & Diversity

Shanda Trautman

Executive Vice President & Chief Marketing Officer
Old Missouri Bank

Todd Treonze

Brooks Brothers

Ruben Valdes

Chief Creative Officer
Novis Health

Prat Vemana

SVP & Chief Digital Officer
Kaiser Permanente

Helena Verellen

Global Marketing Strategist
Sesame Workshop

Katia Walsh, Ph.D.

Chief Global Strategy and AI Officer, Executive Leadership Team
Levi Strauss & Co.

Sarah Warnes Rasmusen

EVP, Chief Customer Officer
Lands' End

Kevin Warren

EVP & Chief Marketing Officer

Lauren Weinberg

Chief Marketing Officer

Justin Weinstein

VP, Customer Experience
Giant Eagle, Inc.

Judy Werthauser

EVP, Chief Experience Officer
Five Below

Ken Wincko

VP Marketing
Barnes & Noble College

Sherrill Zack Kaplan

Chief Digital Officer
Planet Fitness