Meet the 150 Visionaries Shaping the AI-Powered Future
A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
Procter & Gamble's two-year restructuring includes a heavy dose of digital transformation, artificial intelligence and supply chain automation and optimization.
For HCLSoftware, HCL Unica+ represents an effort to future-proof the marketing stack. HCL said it has reimagined Unica+ to be AI first and meld intelligence, intention and data to add context and insights to what customers want.
Salesforce delivered better than expected first quarter results and upped its outlook for the second quarter. The company said it saw strength in Data Cloud and AI annual recurring revenue.
Google's future vision is to create leverage its data, properties and services to create a universal AI assistant that will be agentic, understand your personal context and carry out tasks.
ServiceNow's CRM's pitch is relatively simple: Solve issues fast, adapt, run customer operations at half the cost and go live quickly. The approach is to service, sell and deliver on one platform that combines AI, data from multiple systems including inventory, contracts and operations and workflows.