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Marketing Transformation

A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.

Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy.  Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.

Marketing Transformation
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Blog
March 21, 2023

News Analysis: Adobe Firefly - A Generative AI Offering For Creators

By R "Ray" Wang
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Blog
March 6, 2023

The 2023 SuperNova Award Application is Open!

By Elle Froze, Hannah Hock
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Blog
February 27, 2023

Top 100 Global Leaders Across Every Industry Transforming Employee and Customer Experience in 2023

By Elle Froze, Hannah Hock
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February 22, 2023

Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences

By Liz Miller
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By Liz Miller
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February 22, 2023

Constellation ShortList™ Master Data Management

By Doug Henschen
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Constellation ShortList™ Master Data Management

By Doug Henschen
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February 22, 2023

Constellation ShortList™ Earned Media and Communication Cloud Platforms

By Liz Miller
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February 22, 2023

New Release: Q1 2023 Constellation ShortList™ Portfolio Updates - Week Two

By Hannah Hock, Elle Froze
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Research
February 22, 2023

Constellation ShortList™ Sales Engagement Platforms

By Liz Miller
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February 22, 2023

Constellation ShortList™ Sales Force Automation

By Liz Miller
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February 22, 2023

Constellation ShortList™ Microsoft End-to-End Service Providers

By R "Ray" Wang
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