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Marketing Transformation

A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.

Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy.  Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.

Marketing Transformation
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Blog
May 22, 2022

Monday's Musings: Davos Report - The Five Uber Forces Impacting The Global Economy

By R "Ray" Wang
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Blog
May 26, 2022

Combining Two Modern Practices Propels E-Commerce Success: Product Content Syndication (PCS) and Product-to-Consumer (P2C)

By Dion Hinchcliffe
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Research
May 25, 2022

Driving E-Commerce Growth With Product Content Syndication

By Dion Hinchcliffe
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Video
May 4, 2022

CR CX Convos: The Evolution of Modern Marketing

With Liz Miller
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Blog
April 29, 2022

Top 100 Global Leaders Across Every Industry Transforming Employee and Customer Experience in 2022

By Hannnah Hock
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Blog
April 22, 2022

50 Executives Work to Save the Planet Through Transformative ESG Strategies

By Hannnah Hock
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Blog
March 31, 2022

Reclaiming Marketing’s Mojo: Lessons from Adobe Summit 2022

By Liz Miller
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Video
March 28, 2022

Adobe Summit 2022: CR Event Report Showcase

With Liz Miller
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Video
March 21, 2022

Omnichannel. We Meet Again

With Liz Miller
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Video
March 17, 2022

CREventReport: Adobe Summit 2022 Day 2

With Liz Miller
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Video
March 16, 2022

CREventReport: Adobe Summit 2022 Day 1

With Liz Miller
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Blog
March 7, 2022

The 2022 SuperNova Award Applications are Open!

By Elle Froze
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