A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
In prepared remarks, Narayen said advances across Creative Cloud, Document Cloud and Experience Cloud "are enabling us to attract an ever-growing set of users while delivering more value to existing customers."
The big picture here is that Salesforce will double down on Data Cloud, which will be an integration point between various clouds.
In July, Salesforce said it would raise list prices across its clouds by about 9%. Those price increases started in August and will be reflected in the third quarter.
Big Brains In AI Discuss The Risks of Generative AI At Reinvent Futures Event
On July 27th, 2023, almost 300 people gathered at Shack15 in the Ferry building in San Francisco to discuss the actual risks of Generative AI. The event hosted by Reinvent Futures with Peter Leyden and Joe Boggio brought together the biggest minds on AI for an evening of deep discussion.
Twilio is bringing generative AI to its Customer Data Platform (CDP) in a bid to use first party data and large language models to predict customer behavior and spur engagement.