Next Generation Customer Experience analyzes how organizations make the shift to systems of experience and mass personalization at scale. In Digital Business organizations compete in the service economy. In the service economy only organizations that can deliver optimized customer experiences survive.
This customer-centric cohesion requires new paradigms in user experience fueled by digital business technologies including social, mobile, cloud, big data, and unified communications.
Nvidia's GTC conference kicked off with a long keynote from CEO Jensen Huang, a roadmap extending in 2028 and an integrated AI stack that's hard for rivals to match.
Adobe laid out its customer experience vision that includes multiple purpose-built AI agents, automated experiences that can adapt on the fly and scaling personalization.
Zoom Communications is adding a set of agentic AI capabilities to Zoom AI Companion so it can take actions across its platform for collaboration and customer experience.
Kore.ai launched a platform to develop, deploy and manage agentic AI applications as a bevy of players race to become the orchestration layer for AI agents.
Enterprises are taking their own secret sauce--first party data--and combining it with AI models. The early results are promising, but you're also going to see mergers that are driven in part by first party data.
Laura MacDonald, Chief Growth Officer of Hotwire, said AI's role in marketing and communications has only grown, but practitioners need to ensure quality data is training models and humans are adding the creativity.
Adobe is using its platform to give creative professionals access to a variety of models. These AI features will include new Firefly web app subscriptions.
ServiceNow launched its Yokohama release of its Now Platform including AI agent orchestration, analytics and a workflow data fabric that integrates apps, data warehouses and lakes, and a workspace and studio to design and integrate agents.
On the surface, Rocket and Redfin can combine forces, improve its sales funnel and lower costs of real estate purchases. But you may want to look at the Rocket-Redfin deal through a data and AI lens.
