Geoff Cottrill joined Topgolf in 2021 as Global Chief Marketing Officer for Topgolf Entertainment Group. In his role, he leads all aspects of Topgolf's marketing, player experience design, partnerships, consumer insights, communications, and charitable giving across all business units - including global venues, Toptracer technology, and Topgolf media.

Cottrill is a talented marketer with a reputation for innovative thinking and creativity, and a passion for building diverse and talented teams. He is also a founding partner of Marvin Magazine & Media, a publication focused on storytelling and original content. Before joining Topgolf, Cottrill was head of marketing at Coca-Cola in North America. He served as the General Manager & Chief Marketing Officer for Converse, and has also held senior marketing leadership roles at Starbucks, Procter and Gamble, and the global advertising agency MullenLowe, where he was President.