Julie Roehm is an innovative customer-centric marketing / operations executive and a B2B / B2C digital transformation expert for public / private companies. She’s known for strategizing profitable corporate turnarounds with fast revenue growth via capturing stories that engage / resonate with prospects / clients (see Voice of Brands video below OR at https://www.julieroehm.com/aboutjulie).

Julie’s current board experience consists of her roles as a:

• Customer Advisory Board Director for T-Mobile, one of the world’s leading integrated telecommunications companies.

• Advisory Board Director & Executive Council Member for Digital Marketing Institute, the digital marketing certification.

For four years, Julie was a Corporate Board Director for TPG’s $100M growth portfolio, RIDE, until it was profitably sold.

Prior to Ride, for five years, she was an Independent Board Director for FourthWall Media (fka BIAP Systems, Inc.), an innovative corporation in media and advertising analytics, where she was responsible for input regarding positioning, marketing, data mining, and media / advertising networks. In alignment with the Board’s strategic plan, a new investor was secured, who changed the Firm’s name and implemented a new direction—Julie at this point accepted TPG’s portfolio company board role.

Julie’s perspectives are sought by C-Suite executives, who attend her speaking engagements in the hundreds. Most recent 2021 through 2022 planned public talks include: “Strategic Marketing 2022,” a Reuters’ hybrid (live/virtual) event in San Diego; “Future of Retail & Commerce,” for National Retail Federation, the world’s largest trade association, a hybrid event in NYC; “A Path to Retail Recovery,” Co-Speaker along with CEO Brad Weston, a UBS webinar for analysts / select audience; the “Chief Experience Officer Exchange,” virtual event two years in a row, this time with CXO speakers from AMA / Eli Lilly.

Her BS in Environmental Engineering from Purdue University combined with an MBA in Marketing from The University of Chicago Booth fuels her metrics-driven, performance-oriented business approach.