Aimée Lapic has served as GoPro's Senior Vice President, Chief Digital Officer since April 2020 and since August 2020 our Senior Vice President, Chief Digital and Marketing Officer. Prior to joining GoPro, Ms. Lapic was Chief Marketing Officer of Pandora. She served as Vice President/Global Chief Marketing Officer for Banana Republic, as well as the General Manager of She has also held numerous positions across Gap, Inc., including Senior Vice President and General Manager of Gap Outlet International. Currently, Ms. Lapic serves as a member of the board of directors of Cardlytics, Inc. since April 2019 and also currently serves as a marketing advisory board member of Ridge Ventures, a venture capital firm focused on early-stage consumer internet and enterprise IT investments. She holds a B.A. in English Literature from Princeton University and an M.B.A. from Harvard Business School.