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Chief Marketing Officer

The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.

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Blog
March 6, 2021

News Analysis: Wipro Doubles Down On BFSI With $1.45 Billion Capco Acquisition

By R "Ray" Wang
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Research
February 23, 2021

Shaking Up Automation

By Liz Miller
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Blog
February 22, 2021

News Analysis: Big State vs Digital Giants Battle Over News Access and Compensation

By R "Ray" Wang
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Research
February 19, 2021

AWS Outposts Powers Next-Gen Computing—With a Differentiating Twist

By Holger Mueller
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Research
February 17, 2021

Constellation ShortList™ Digital Adoption Platforms

By Dion Hinchcliffe
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Research
February 17, 2021

Constellation ShortList™ Master Data Management

By Doug Henschen
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Research
February 17, 2021

Constellation ShortList™ PaaS Suites for Next Gen Apps

By Holger Mueller
Read More
Research
February 17, 2021

Constellation ShortList™ Blockchain Technology Platforms

By R "Ray" Wang
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Blog
February 17, 2021

New Release: Week Two Q1 2021 Constellation ShortList™ Portfolio Updates

By Elle Froze
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Blog
February 16, 2021

Event Report: Accenture's Technology Vision 2021 #TechVision2021

By R "Ray" Wang
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Research
February 10, 2021

Oracle Makes Its Great Database Even Better—and Adds Low Code to It

By Holger Mueller
Read More
Blog
February 10, 2021

New Release: Q1 2021 Constellation ShortList™ Portfolio Updates

By Elle Froze
Read More
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Constellation Research, Constellation SuperNova Awards, Connected Enterprise, and the Constellation Research logo are trademarks of Constellation Research, Inc. All other products and services listed herein are trademarks of their respective companies.