The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.
This month explores how shifting market conditions and accelerating AI adoption are influencing enterprise technology strategy as we head into 2026.
The rise of voice-first experiences and what it means for modern CX.
Larry Dignan sat down with this year's AWS Partner Award winners, each offering a unique POV on how AWS partnerships are transforming cloud, AI, and customer outcomes on a global scale.
Adobe reported better-than-expected fourth quarter results as the company saw strong adoption of its AI-driven products.
AWS re:Invent marked a pivotal shift in the cloud giant's trajectory. Moving beyond its traditional focus on core compute primitives, AWS is aggressively "moving up the stack" to dominate applied AI, data strategy, and agentic frameworks.
Confidence with caution: How CxOs are rebuilding growth through technology
ConstellationTV episode 118 covers the latest enterprise tech developments, creative advertising solutions, and strategic pivots from leading organizations.
Adobe’s acquisition of Semrush is interesting because it adds significant capabilities and expertise in the gathering, utilization and analysis of brand driven search, including search conducted by large language models (LLMs).
Discover the latest breakthroughs in enterprise tech, geo-targeted marketing, and CX excellence—insights from industry leaders and Freshworks’ bold new strategy.
Enterprise AI adoption expands, but budgets, talent, and data quality will shape the next phase
Adobe said it will acquire Semrush in a deal valued at $1.9 billion as the company plans to meld search engine optimization and generative engine optimization in its marketing stack.
