Constellation Research's CXO Confidence Survey
Confidence with caution: How CxOs are rebuilding growth through technology
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Quantum, Geo-Targeting, and Freshworks Strategic Pivot
ConstellationTV episode 118 covers the latest enterprise tech developments, creative advertising solutions, and strategic pivots from leading organizations.
HOT TAKE: Adobe Scoops Up Semrush to Expand Brand Visibility Play
Adobe’s acquisition of Semrush is interesting because it adds significant capabilities and expertise in the gathering, utilization and analysis of brand driven search, including search conducted by large language models (LLMs).
Quantum, Geo-Targeting, and Freshworks Pivot | ConstellationTV Episode 118
Discover the latest breakthroughs in enterprise tech, geo-targeted marketing, and CX excellence—insights from industry leaders and Freshworks’ bold new strategy.
Constellation Research's 2025 AI Survey
Enterprise AI adoption expands, but budgets, talent, and data quality will shape the next phase
Adobe acquires Semrush in $1.9 billion deal
Adobe said it will acquire Semrush in a deal valued at $1.9 billion as the company plans to meld search engine optimization and generative engine optimization in its marketing stack.
Enterprise Technology Intelligence Monthly Update: October 2025
This month unpacks the next wave of AI adoption against a backdrop of economic uncertainty, cautious optimism, and renewed discipline in enterprise technology investment.
Enterprise Technology Intelligence Monthly Update: September 2025
The September 2025 Intelligence Book explores how AI economics, governance, and shifting enterprise priorities are redefining the path from experimentation to measurable business impact.
A look at the intersection of AI and customer experience
Artificial intelligence and customer experience are a common intersection on earnings conference calls as enterprises. Companies are looking to connect the dots between lifetime value of a customer, driving revenue and hybrid approaches that meld technology and humans. Here's a look at some of the CX efforts detailed in recent days.
Virgin Voyages: Lessons learned from scaling Google Gemini Enterprise AI agents
Nathan Rosenberg, Chief Brand & Marketing Officer at Virgin Voyages, said his company has increased open rates to 30% on email marketing with click through rates of 20% since deploying Gemini Enterprise AI agents working with his copywriting team.
Augmenting and Accelerating Frontline Productivity
This report examines how AI and digital labor are redefining frontline work, creating hybrid teams of humans and agents that drive productivity, trust, and long-term business growth.
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