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Chief Marketing Officer

The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.

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Blog
March 21, 2023

News Analysis: Adobe Firefly - A Generative AI Offering For Creators

By R "Ray" Wang
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Research
March 17, 2023

IBM Cloud Satellite Powers Workload Freedom and More

By Holger Mueller
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March 6, 2023

The New Digital Assets Imperative for CIOs in the Public Sector

By Dion Hinchcliffe
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Blog
March 6, 2023

The 2023 SuperNova Award Application is Open!

By Elle Froze, Hannah Hock
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Blog
February 27, 2023

Top 100 Global Leaders Across Every Industry Transforming Employee and Customer Experience in 2023

By Elle Froze, Hannah Hock
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February 22, 2023

Constellation ShortList™ Master Data Management

By Doug Henschen
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February 22, 2023

Constellation ShortList™ Master Data Management

By Doug Henschen
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February 22, 2023

Constellation ShortList™ Digital Adoption Platforms

By Dion Hinchcliffe
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February 22, 2023

New Release: Q1 2023 Constellation ShortList™ Portfolio Updates - Week Two

By Hannah Hock, Elle Froze
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February 22, 2023

Constellation ShortList™ PaaS Suites for Next Gen Apps

By Holger Mueller
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February 22, 2023

Constellation ShortList™ Blockchain Technology Platforms

By R "Ray" Wang
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February 15, 2023

Constellation ShortList™ Integration Platform as a Service (IPaaS)

By Doug Henschen
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