The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.
"Always be closing." The minute Alec Baldwin’s character Blake said it, we all knew it would be the mantra that would stick. We also knew it shouldn’t. That infamous line from the film Glengarry Glen Ross has been quoted sometimes as sales motivation…sometimes as irony. But it assumes one thing: The act of selling—and more importantly closing—only happens in the Sales department by Salespeople.
Planful Acquires Plannuh Bringing Financial Planning to the Desk of the CMO to Change the Marketing Operations Game