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Chief Marketing Officer

The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.

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Research
May 10, 2022

Industriepark Höchst Is Automated by Low Code

By Holger Mueller
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Research
May 6, 2022

Nutanix Powers Workload Freedom and More

By Holger Mueller
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Video
May 4, 2022

CR CX Convos: The Evolution of Modern Marketing

With Liz Miller
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Blog
April 29, 2022

Top 100 Global Leaders Across Every Industry Transforming Employee and Customer Experience in 2022

By Hannnah Hock
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Blog
April 22, 2022

50 Executives Work to Save the Planet Through Transformative ESG Strategies

By Hannnah Hock
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Research
April 14, 2022

Honeywell Delivers Smart Cloud Apps at the Nexus of Operations and IT

By Doug Henschen
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Blog
March 31, 2022

Reclaiming Marketing’s Mojo: Lessons from Adobe Summit 2022

By Liz Miller
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Research
March 29, 2022

Oracle MySQL HeatWave Brings Machine Learning Inside the Database

By Holger Mueller
Read More
Video
March 28, 2022

Adobe Summit 2022: CR Event Report Showcase

With Liz Miller
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Video
March 21, 2022

Omnichannel. We Meet Again

With Liz Miller
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Video
March 17, 2022

CREventReport: Adobe Summit 2022 Day 2

With Liz Miller
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Video
March 16, 2022

CREventReport: Adobe Summit 2022 Day 1

With Liz Miller
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