Parthiv is driven to transform marketing, sales, services & overall customer experience via agile processes, data-driven decisions and robust data/technology capabilities. As a seasoned executive, he blends an analytical & growth mindset, product management approach, deep data + technology chops & global operations experience with effective leadership and high-performance teams to enable growth. He is a curious, customer-centric, learn-it-all change agent and catalyst who coaches and empowers his team to unlock their true potential.

As VP, CRM & Marketing Operations at Humana, he leads a team of ~200 associates to craft & deliver personalized interactions at scale to millions of members. At Adobe, he drove digital strategy & operations to deliver personalized customer experience on (top 100 site) and other channels. At Hyatt, he led technology strategy, key initiatives and operations for corporate functions, including marketing, and built CRM & MarTech capabilities from ground up. At KPMG, he advised and helped Fortune 500 firms like General Electric (Aviation, Energy), Johnson & Johnson and Symantec execute their digital transformation in their sales, marketing and customer care functions.