Breakfast

6:30am - 8:30am, Feb 27

Have breakfast on your schedule.  Breakfast vouchers will be provided for Apron.Read more

Blast Off: Welcome To AXS

8:30am - 8:40am, Feb 27

Join the hosts for a welcome to set the stage for the offical day of interactive experiences, mind blowing-keynotes, deep interviews, rich conversations, and networking.Read more

Nicole France

VP and Principal Analyst , Constellation Research

Paul Greenberg

President, The 56 Group, LLC

Brent Leary

Partner, CRM Essentials

Liz Miller

VP and Principal Analyst, Constellation Research, Inc.

R "Ray" Wang

Principal Analyst and Founder, Constellation Research

CR Talk: Ambient Experiences - How AI Driven Smart Services Will Deliver AX

8:40am - 9:00am, Feb 27

The combination of machine learning, deep learning, natural language processing, and cognitive computing will change the ways that humans and machines interact with our environments.  AI-driven smart services power ambient experiences.  These systems will sense one’s surroundings, know one’s preferences are from past behavior, and subtly guide people and machines through their daily lives in ways that will truly feel seamless and behind the scenes. This quest to deliver AI driven smart services across all industries and business processes will usher the most significant shift in computing...Read more

R "Ray" Wang

Principal Analyst and Founder, Constellation Research

Brain Trust: The Secret To Great Journey Orchestration

9:00am - 9:20am, Feb 27

Journey orchestration has evolved.  Beyond RPA, BPM, process mining, AI automation, mass personalization at scale is among us.  Organizations must figure out how to improve mass personalization at scale and build around the customer. Join these visionaries as they share the state of the market, what's real today, and what lies ahead in the future.Read more

R "Ray" Wang ( Moderator)

Principal Analyst and Founder, Constellation Research

Sandra De Zoysa

Group Chief Customer Officer, Dialog Axiata, PLC

Ray Gerber

Chief Product Officer, Thunderhead

José Jaime Lorenzo Doria

Distribution and CRM Director, Grupo Posadas

Market Maker: Fireside Chat with Oracle's Des Cahill

9:30am - 9:50am, Feb 27

Get ready for an interactive chat with Liz Miller, who for years lead the prestigious CMO Council and Des Cahill, a veteran of CRM and CX leading the charge at Oracle.  This no-hold barred interview will touch upon all topics and go in to the hear of what's next in Ambient Experiences. Read more

Liz Miller (Moderator)

VP and Principal Analyst, Constellation Research, Inc.

Des Cahill

Chief Marketing Officer, Oracle

Market Maker: Fireside Chat with the Godfather of CRM - Paul Greenberg

9:50am - 10:10am, Feb 27

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products, services, the tools they need to control their interactions with your company and consumable experiences. All in all, if you can't compete by engaging them in ways that make them want to come...Read more

Paul Greenberg (The Godfather of CRM)

President, The 56 Group, LLC

Brent Leary

Partner, CRM Essentials

Executive Exchange: Building Iconic Brands Through Experience

10:10am - 10:40am, Feb 27

Every touch point is a physical and digital representation of the brand.  Crafting the right amount of frictionless and friction based experiences will define, reinforce, and amplify the brand. Learn from the AX experts what works, what's a waste of time, and what's a must deploy strategy.Read more

Soon Yu (Moderator)

Best Selling Author, CMO, Iconic Advantage

Adam Gunther

Vice President, Digital Identity, Equifax

Joseph Hughes

DTO-Deputy Technology Officer (Principal) Assurance Client Technology, EY

Owen Ruh

VP of Brand Development, Eaze

John Walsh

Vice President, Marketing, Mack Trucks, Inc.

Solar Flare: Energy and Bio Break

10:40am - 11:00am, Feb 27

Take the time to re-up on the key food groups of caffeine, sugar, salt, carbs, and fat.  Catch a speaker or panelist in the hallway to chat and share an insight or make a connection.  Use this time to get that last call in, respond to a text, or get to the bathroom.  See you soon as this action packed day continues!Read more

Market Maker: Fireside Chat with SAP's Esteban Kolsky

11:10am - 11:30am, Feb 27

Join the Godfather of CRM, best selling author of CRM at the Speed of Light, and exectuive producer of the CRM Evolution Event from 2009 to 2017;  Paul Greenberg as he interviews Esteban Kolsky, Head of CX Strategy at SAP, considered to be one of the foremost experts in customer engagement strategy and CRM technologies. Read more

Paul Greenberg (Moderator)

President, The 56 Group, LLC

Esteban Kolsky

Head of CX Strategy, SAP

AX Gurus: Inside The Patient Care Journey - Lessons Learned For Other Industries

11:30am - 11:50am, Feb 27

This in-depth AX gurus case study will go deep into the patient care experience.  Learn how one healthcare system revamped its approach to patient care.  Discover what was required from a sponsorship, leadership, technology, change management, and lessons learned.Read more

R "Ray" Wang (Moderator)

Principal Analyst and Founder, Constellation Research

Neil Gomes

Chief Digital Officer, Thomas Jefferson Health

Viraj Patwardhan

Vice President, Digital Design and Consumer Experience, Thomas Jefferson University Hospitals

Executive Exchange: Marketing's Evolution In The Experience Economy

11:50am - 12:10pm, Feb 27

This in-depth AX gurus case study will go deep into the patient care experience.  Learn how one healthcare system revamped its approach to patient care.  Discover what was required from a sponsorship, leadership, technology, change management, and lessons learned.Read more

Liz Miller (Moderator)

VP and Principal Analyst, Constellation Research, Inc.

Kieran Hannon

Chief Marketing Officer, Openpath, Inc.

Daniela Campari

Global Innovation Excellence Leader, Kimberly-Clark Professional

Vijay Sundaram

Chief Strategy Officer, Zoho Corporation

Brain Trust: A Team of Rivals - Capturing the Best of What Marketing, Sales, and Service Bring to Customer Experience

12:10pm - 12:30pm, Feb 27

Between department heads and technology vendors, there's a toss-up for who takes the lead in shaping customer experience. Marketing, sales, and service each have their own views of the world -- what are those important distinctions and how can we bring the best of them together within an organization?Read more

Nicole France (Moderator)

VP and Principal Analyst , Constellation Research

John Allessio

Executive Vice President and Chief Customer Officer, PROS

Heather Miksch

Vice President of Business Operations, Carbon

Lunch

12:30pm - 1:30pm, Feb 27

Market Maker: Fireside Chat with Salesforce.com's Jason Wild

1:30pm - 1:50pm, Feb 27

Join Nicole France as she discusses the future of Customer Understanding with Salesforce.com and show case where the future will lie.Read more

Nicole France (Moderator)

VP and Principal Analyst , Constellation Research

Jason Wild

Senior Vice President, Innovation, Salesforce

Industry Insights: Inside How Sports Delivers on Ambient Experiences

1:50pm - 2:10pm, Feb 27

Join this panel to understand how professional sports teams, which are mid-sized organizations with limited budgets and mega brands, deliver on experience as differentiators and reinforcers of their brand.Read more

Paul Greenberg (Moderator)

President, The 56 Group, LLC

Brent Leary (Moderator)

Partner, CRM Essentials

Charlie Sung Shin

Vice President, Strategy & Analytics, Major League Soccer

David West

Principal COO, The Professional Collegiate League

Ricky Volante

Chief Executive Officer, The Professional Collegiate League

Jeffrey Chase Kanaly

CRM Manager, Houston Astros

Immersive Experience

2:10pm - 2:55pm, Feb 27

Time to roll up our sleeves, get our hands down and dirty and try to solve some experience problems...or at least answer a couple questions.  See and feel how augmented reality, mixed reality, and 5G will converge to transform experiences.  Discover how customer experience professionals using spatial computing will transform and create new interactive and engaging experiences.Read more

Liz Miller (Moderator)

VP and Principal Analyst, Constellation Research, Inc.

Nicole France (Moderator)

VP and Principal Analyst , Constellation Research

Industry Insights: Comms, Media, Entertainment, and Tech

2:55pm - 3:15pm, Feb 27

The convergence of content, network, and tech brings the realization of data driven networks to a convergence of industries.  Comms, Media, Entertainment, Hospitality, Travel, and Consumer Tech will blend in a battle for new monetization models in ads, susbscriptions, memberships, and digital goods.  What will this future look like?Read more

R "Ray" Wang (Moderator)

Principal Analyst and Founder, Constellation Research

Ben Haines

Senior Vice President & Chief Information Officer, Verizon Media

Martin Marcinczyk

Founder/GM Helm, Comcast

Solar Flare: Energy and Bio Break

3:15pm - 3:30pm, Feb 27

Take the time to re-up on the key food groups of caffeine, sugar, salt, carbs, and fat.  Catch a speaker or panelist in the hallway to chat and share an insight or make a connection.  Use this time to get that last call in, respond to a text, or get to the bathroom.  See you soon as this action packed day continues!Read more

First Principles: The Future of Brand - Inclusion, Diversity, Accesibility, and CSR

3:30pm - 3:50pm, Feb 27

The Future of Brand is purposeful, responsible, inclusive, and accessible.  Join a discussion on first principles on what it takes to drive autheniticy and human experiencees in a post-digital world.Read more

Brent Leary (Moderator)

Partner, CRM Essentials

Kate Bradley Chernis

Chief Executive Officer, Lately, Inc.

Jenn VandeZande

Editor-In-Chief , SAP Customer Experience

Visionaries: Building Experiences In a Post-Digital World

3:50pm - 4:10pm, Feb 27

Nicole France (Moderator)

VP and Principal Analyst , Constellation Research

Jennell Dill

SVP of Global Sales, Tact.ai

Michael Ramsey

VP, Product Management for Customer Workflow Products, ServiceNow

John Sullivan

CIO and Project Director, Virgin Trains

Workshop: A Team of Rivals

4:10pm - 5:00pm, Feb 27

Who takes the lead in shaping customer experience? What views into the customer's experiences does each part of the organization bring to the CX team? The reality of superior experience realization will be a team of rivals, focused on the customer and aligned on strategy. So what is the reason to believe that our rivals can rally around? Is the customer enough...or is there more? How can we bring the best of them together within an organization?

This interactive workshop will ask attendees to build an ultimate fantasy team of rivals, purposefully gathered to strategize and steer...Read more

Nicole France (Moderator)

VP and Principal Analyst , Constellation Research

Liz Miller (Moderator)

VP and Principal Analyst, Constellation Research, Inc.

Final Thoughts: Learnings, Big Ah-Hah Moments & Final Words

5:00pm - 5:30pm, Feb 27

Nicole France

VP and Principal Analyst , Constellation Research

Paul Greenberg

President, The 56 Group, LLC

Brent Leary

Partner, CRM Essentials

Liz Miller

VP and Principal Analyst, Constellation Research, Inc.

R "Ray" Wang

Principal Analyst and Founder, Constellation Research

Freshen Up

5:30pm - 6:00pm, Feb 27

Drop your bags at the hotel and get changed for the AX50 Induction Ceremony and Gala Dinner.  Crank out one last email, respond to that last voice mail.  We'll see you soon at the rooftop venue in the heart of downtown ATL!Read more

Transportation to Evening Event

6:00pm - 6:30pm, Feb 27

Catch the luxury coaches to one of Atlanta's premier rooftops where the AX50 induction ceremony will commence.   Meet outside the hotel lobby or feel free to take your favorite ride sharing service.  If you got the means, there's a helipad for you to land in. 

Cocktails start at 7:00 pm so don't miss out!

Here's the address if you go it alone:

Ventana's - 275 Baker St, Atlanta, GA 30313Read more

Welcome and Cocktails

6:30pm - 7:30pm, Feb 27

It's time to connect over a favorite beverage.  Recap the day, catch up with someone on stage, go deeper on a conversation as we warm up to the AX50 induction ceremony and dinner!Read more

Gala Dinner

7:00pm - 8:15pm, Feb 27

Enjoy the gala dinner in peace. No talks, keynotes, or time share presentations!  Join us for just great conversations and networking with your new found friends.Read more

The 2020 AX50 Induction Ceremony and Gala

8:15pm - 9:00pm, Feb 27

Join the 2020 Ambient Experience winners as they are recognized and inducted at the AXS gala dinner. Read more

Mark Browning

VP IT and CIO, Exelon Utilties

Glenn Coles

General Manager & CIO, Information Technology, Yamaha Motor Corporation, North America

Sandra De Zoysa

Group Chief Customer Officer, Dialog Axiata, PLC

Lynn Diegel

Consumer Care and Contact Center Operations, Associate Director, Clorox

Kieran Hannon

Chief Marketing Officer, Openpath, Inc.

Heather Hanson

Head of Global IT User Experience, AB Electrolux

Robert Kleinschmidt

Strategic Digital Business Innovator & Senior Vice President, Airborn, Inc

Martin Marcinczyk

Founder/GM Helm, Comcast

Mike Menendez

IT Vice President, Exelon

Heather Miksch

Vice President of Business Operations, Carbon

Charlie Sung Shin

Vice President, Strategy & Analytics, Major League Soccer

David Trice

General Manager, Honeywell Connected Buildings

Ricky Volante

Chief Executive Officer, The Professional Collegiate League

John Walsh

Vice President, Marketing, Mack Trucks, Inc.

David West

Principal COO, The Professional Collegiate League

Paul Zaher

Vice President, eCommerce, WestRock Company

AX50 Celebration

9:00pm - 10:00pm, Feb 27

Resident DJ's Brent Leary and Ray Wang will play the latest hits, catch you up on memories, and take you into the night as we celebrate the AX50 winners and the 2020 Ambient Experience Summit!Read more

Brent Leary (Resident DJ)

Partner, CRM Essentials

R "Ray" Wang (Resident DJ)

Principal Analyst and Founder, Constellation Research

Insomniacs Club

10:00pm - 12:00am, Feb 27

Join us for more.  We'll probably convene back at the hotel or at a bar near the AX50 gala and enjoy downtown Atlanta.Read more

Nicole France

VP and Principal Analyst , Constellation Research

Liz Miller

VP and Principal Analyst, Constellation Research, Inc.

Brent Leary

Partner, CRM Essentials

Paul Greenberg

President, The 56 Group, LLC