Paul Zaher is the Vice President, eCommerce at WestRock.  He leads the company’s Digital Customer Experience initiative and is responsible for changing the way the company engages with its customers.  Prior to joining WestRock he held leadership roles at Dunkin’ Brands and Limited Brands. As Vice President, Marketing Systems and Enterprise BI at Dunkin’ Brands he was responsible for mobile apps, websites and loyalty programs for Dunkin’ Donuts and Baskin-Robbins. Through various IT and Marketing Leadership roles at Limited Brands he was responsible for customer focused solutions for multiple brands including Victoria’s Secret, Bath & Body Works and Express.