Thursday, February 27, 2020 - 10:10am - 10:40am

Every touch point is a physical and digital representation of the brand.  Crafting the right amount of frictionless and friction based experiences will define, reinforce, and amplify the brand. Learn from the AX experts what works, what's a waste of time, and what's a must deploy strategy.

Speakers

Soon Yu (Moderator)

Best Selling Author, CMO, Iconic Advantage

Adam Gunther

Vice President, Digital Identity, Equifax

Joseph Hughes

DTO-Deputy Technology Officer (Principal) Assurance Client Technology, EY

Owen Ruh

VP of Brand Development, Eaze

John Walsh

Vice President, Marketing, Mack Trucks, Inc.