The C-suite is realizing the futility of remaining analog in a digital world. CMOs can no longer live in the campaign to lead process – CMOs must also involve themselves in big data and analytics, social and community building, reputation, and loyalty. The future is real time convergence and its name is digital.
Learn how organizations will make the shift as they straddle the analog and digital world. Understand the success stories and the lessons learned as leaders must work in an evolving paradigm. Whether your organization leads the way, serves as a fast follower, or cautiously adopts the new marketing paradigms, Marketing Transformation will share with you the insights that matter.