Data to decisions examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multi-disciplinary approach that combines performance monitoring with traditional business intelligence and analytic technologies. In addition, data-driven decisions are increasingly delivered in the context of business applications rather than in separate, analytic interfaces.
Fred Kirsch, Jason Lumsden, and Russell Scibetti discuss the transformative impact of data analytics on sports business operations and fan engagement.
Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them
