Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them
The market need for mass personalization at scale and the technology advances in artificial intelligence (AI) enable brands and enterprises to finally deliver on the promises of digital transformation. As new algorithm-driven intelligence improves, these AI-driven smart services have the capacity to deliver immersive experiences, mass personalization, and value exchange across different modes and cadences. Further, these systems can apply machine learning to improve their capabilities in future interactions.
This report will show how AI-driven smart services deliver on the promises of mass personalization at scale, how organizations and brands can design their own AI-driven smart services, and highlight 10 recommendations to accelerate personalization success.