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CFOs…You Asked For This. Are You Ready?
Planful Acquires Plannuh Bringing Financial Planning to the Desk of the CMO to Change the Marketing Operations Game
Chief Financial Officer
Sluggish economic growth, lagging capital spending, and cautious hiring challenge CFOs managing the organization's financial path. Leaders now demand greater insights from data driven decisions. Analytics and big data are as important as treasury concerns and counter-party risk mitigation. Further, a greater number of CFOs now own the IT function and have CIOs reporting to them. This growing and evolving role of the CFO results in a need to understand the impact of disruptive technologies on business models and financial security. Constellation's analysts and research helps CIOs understand the challenges faced by the IT and line of business divide as well as take a pragmatic approach to technology adoption.
