Customers no longer turn to brands and organizations first for information on products, reputation, or even assistance. Chief customer officers must reestablish credibility for their organizations and redefine the customer journey on the customer's terms. Constellation understands the challenges faced as organizations make the shift from transactions to engagement and from engagement to experiences. Constellation provides leaders with the best practices, new strategies, and disruptive technologies that will reset how organizations engage with their prospects and customers.
This report explores how AI-powered sales force automation tools are transforming seller productivity through smarter insights, better usability, and seamless integration across front-office systems.
This report explores how SAP's AI-powered sales force automation tools are transforming seller productivity through smarter insights, better usability, and seamless integration across front-office systems.
This report examines how AI and digital labor are redefining frontline work, creating hybrid teams of humans and agents that drive productivity, trust, and long-term business growth.
Julia Chen and Matt Yanchyshyn at the AWS Startup Partner Summit share insights into startup success, AI-driven growth, and AWS’s robust partner support, which are shaping the next wave of innovation.
This report reveals how executives are preparing for agentic AI, highlighting strong interest but limited progress—and offering a roadmap to move from isolated pilots to enterprise-scale transformation.
Kurt Kuelz shares how Siemens is transforming global workforce management by leveraging AI-powered solutions from Certinia—driving strategic staffing, improving employee satisfaction, and moving toward true digital transformation.
At the 15th annual SuperNova Awards Gala at CCE, we celebrated the organizations and leaders driving the most transformative business initiatives of 2025. See the winning case studies.
In a live analysis after CCE day one, Constellation analysts addressed the skepticism, fatigue, and genuine uncertainty that many organizations are experiencing behind closed doors.
Constellation analysts R "Ray" Wang and Liz Miller explore how AI and LLMs are transforming content creation, search authority, and brand visibility.
Constellation analysts R "Ray" Wang and Liz Miller explore how AI and LLMs are transforming content creation, search authority, and brand visibility.
