Customers no longer turn to brands and organizations first for information on products, reputation, or even assistance. Chief customer officers must reestablish credibility for their organizations and redefine the customer journey on the customer's terms. Constellation understands the challenges faced as organizations make the shift from transactions to engagement and from engagement to experiences. Constellation provides leaders with the best practices, new strategies, and disruptive technologies that will reset how organizations engage with their prospects and customers.
Constellation Research analyst Liz Miller referred to customer and employee experience as a soup where data, people, process and AI all blend together to create a holistic approach.
