AWS Marketplace: A Strategic Hub for Cloud, AI, and Partner-Led Innovation

Executive Summary

Enterprise software marketplaces are rapidly transforming how organizations procure and deploy software, shifting from simple product catalogs to sophisticated digital ecosystems. This report examines AWS Marketplace, one of the most mature and expansive marketplaces, analyzing its role in enterprise IT strategy, procurement modernization, and partner ecosystem growth. The report highlights key market trends; explores AWS Marketplace’s differentiators, strengths, and weaknesses; and offers strategic recommendations for customers and partners.

For CxOs, the report provides an in-depth analysis of AWS Marketplace’s impact on enterprise IT strategy, including how organizations can leverage it to optimize software spend, future-proof vendor ecosystems, and improve security and compliance. The recommendations include best practices for customers navigating AWS Marketplace and strategic actions for partners to maximize sales and co-selling opportunities.