Snowflake Marketplace: The Future of Data Monetization and Enterprise AI

Executive Summary

Enterprise software marketplaces have evolved beyond simple product catalogs to become critical ecosystems for data sharing, application monetization, and artificial intelligence (AI)–driven innovation. This report provides an in-depth analysis of Snowflake Marketplace, exploring its role as a data-centric marketplace and its impact on enterprise IT strategy, procurement optimization, and partner engagement. The report examines key market trends; Snowflake Marketplace’s differentiators, strengths, weaknesses; and the broader trends shaping enterprise software marketplaces.

For CxOs, the report outlines how Snowflake Marketplace can serve as a strategic enabler for organizations seeking to streamline data procurement, monetize AI models, and integrate third-party (3P) applications within a governed cloud environment. It details Snowflake’s cross-cloud capabilities, its approach to secure data sharing, and the incentives driving partner adoption. The “Recommendations” section provides best practices for customers evaluating Snowflake Marketplace as part of their data strategy as well as strategic guidance for partners looking to maximize their presence and revenue opportunities within the ecosystem.