Target's comeback plan revolves around improving customer experience, plowing more money into capital expenditures and technology partnerships with the likes of OpenAI.
Artificial intelligence and customer experience are a common intersection on earnings conference calls as enterprises. Companies are looking to connect the dots between lifetime value of a customer, driving revenue and hybrid approaches that meld technology and humans. Here's a look at some of the CX efforts detailed in recent days.
Adobe expanded GenStudio with new AI tools and integrations, outlined custom Firefly tools so customers can add brand knowledge, and added Creative Cloud and Experience Cloud enhancements with the aim of solving the AI last mile issue for enterprises.
Zoom launched its third version of the Zoom AI Companion and layered in AI enhancements, including lifelike AI avatars, across its platform. It also outlined new capabilities for Zoom Business Services.
Thoma Bravo will acquire Verint in a deal valued at $2 billion and combine it with Calabrio in a bet that it can automate customer experience with AI.
Walmart's AI strategy is evolving as the company plans four "superagents" that will run across the retailer's operations, but one big theme is that CEO Doug McMillon expects revenue growth as well as productivity.
Verizon has rolled out AI customer experiences and is betting that the move will win accounts in a hotly contested wireless services market. The company announced a partnership with Google Cloud in April to deliver AI experiences with Gemini models and Verizon went live June 24.
Every Enterprise and Brand Is Focused On Revenue Growth While Trying To Achieve Operational Efficiency
There has never been a greater focus on revenue, however, Chief Revenue Officers (CROs) face a dual mandate. On one hand, they must continue to find growth and revenue, on the other hand, leaders must balance operational efficiency and reduced budgets. Constellation's recent CXO Business Confidence Survey highlights how all CXO's face this dual mandate over the next 18 to 24 months.
