Salesforce Einstein Analytics Focuses on Driving Better Outcomes

Einstein Analytics Delivers Predictions and Recommendations Tightly Embedded Within Salesforce Apps

Salesforce is a well-known customer relationship management vendor. Less well known is Salesforce Einstein Analytics, the vendor’s business intelligence, data visualization and augmented analytics platform, which is built into the larger Salesforce platform. Think of Einstein Analytics as an embedded offering, as it delivers descriptive and diagnostic analytics, as well as forward-looking predictive and prescriptive analytics, inside Salesforce application interfaces and workflows. A key differentiator is the focus on recommending actions in the context of work and decision points in order to drive better business outcomes.

This Offering Overview examines Salesforce Einstein Analytics. This report identifies key differentiators, examines functional capabilities, considers the offering’s strengths and weaknesses, and provides use cases. Technology buyers should use this report to evaluate Einstein Analytics for implementation.