Executive Summary

This report introduces the concept of the product-to-consumer (P2C) management software category, with an eye toward its core capabilities, its ability to satisfy unmet needs in the marketplace, and an exploration of the leading providers in the category.

Those looking to modernize their online commerce operations by using a more comprehensive, systematic, and intelligently automated approach with a matching and proven value chain model can use the research in this report to drive the growth, profitability, and sustainability of their online business.

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