Innovation and Product-led Growth focuses on driving business expansion through continuous product innovation and user-centric development. This approach emphasizes creating products that solve real customer problems, deliver exceptional user experiences, and have the potential to grow organically through user adoption and word-of-mouth. By prioritizing product value and user satisfaction, companies can accelerate customer acquisition, increase retention, build a vibrant partner ecosystem, and achieve sustainable growth without relying heavily on traditional sales and marketing strategies.
"All business is personal" — Jay Laabs, CEO & Founder of Spaulding Ridge, shares how deep client relationships, trust, and strategic upskilling are driving AI-powered transformation in consulting.
The enterprise AI market appears to be embracing a little nuance and CxOs would be wise to avoid banter about artificial general intelligence and think about systems that drive returns in the real world. Those returns will likely be generated with fewer workers.
Esteban Kolsky interviews Marc LeCours, Global Customer Services leader at DocuSign, about the company’s impressive journey from single-product e-signature startup to a $3B leader delivering end-to-end intelligent agreement management.
Julia Chen and Matt Yanchyshyn at the AWS Startup Partner Summit share insights into startup success, AI-driven growth, and AWS’s robust partner support, which are shaping the next wave of innovation.
Simply put, Wayfair doesn’t necessarily need a housing market recovery to thrive. On the earnings call, Wayfair CTO Fiona Tan, a BT150 member, laid out the company's AI plans.
Bill McDermott, CEO of ServiceNow, said the company was in an elite club and that "enterprise AI was a great neighborhood to be in." McDermott touted ServiceNow CRM, the company's control tower for agentic AI and fast time to value.
Google Public Sector and Old Dominion University are aiming to embed AI throughout the university including research, teaching and operations workflows via an incubator.
R "Ray" Wang and Bob O'Donnell sat down with Grant de Leeuw, CEO & co-founder of DataMasque, to discuss how high-fidelity synthetic hashtag#data is empowering regulated industries to unlock AI and ML innovation—while protecting sensitive data.
Adobe expanded GenStudio with new AI tools and integrations, outlined custom Firefly tools so customers can add brand knowledge, and added Creative Cloud and Experience Cloud enhancements with the aim of solving the AI last mile issue for enterprises.
Kristie Grinnell shares how TD SYNNEX is building an “AI-fluent” organization by using AI agents to drive both revenue growth and productivity and pioneering an “AI factory” to manage tech debt and boost agility across its global supply chain.
Kurt Kuelz shares how Siemens is transforming global workforce management by leveraging AI-powered solutions from Certinia—driving strategic staffing, improving employee satisfaction, and moving toward true digital transformation.
OpenAI is a mostly consumer play with a case of Google and Apple envy with enterprise potential. Anthropic is enterprise and Claude is an engine for work.
