Organizations need a leader who is wholly responsible and ultimately accountable for driving digital business transformation: the Chief Digital Officer (CDO). This executive reports directly to the CEO and bridges the gap between marketing and IT at a corporate level, rather than report into either existing function. Why? The CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture. Current c-suite residents may argue that a CDO would be assisted by the guidance and patronage of a more established department; however, the organization needs an unencumbered leader to drive a digital-first mindset into business units and all the way to the front lines of retail and customer service. A properly chartered CDO should have responsibility for formulating digital business strategy, activating operational initiatives, and managing the organization's transition. Constellation believes that digital will be infused at all role levels over time. However at this point in time, a CDO is key to championing digital and infusing a digital DNA across the organization. Other roles that will be influenced by digital or may step up in a digital role include the CIO, CMO, CTO, and COO.
This month explores how shifting market conditions and accelerating AI adoption are influencing enterprise technology strategy as we head into 2026.
The rise of voice-first experiences and what it means for modern CX.
Larry Dignan sat down with this year's AWS Partner Award winners, each offering a unique POV on how AWS partnerships are transforming cloud, AI, and customer outcomes on a global scale.
Breakdown of the consequential themes from AWS re:Invent 2025, what they signal for the future, and how to prepare your organization for this shift.
AWS re:Invent marked a pivotal shift in the cloud giant's trajectory. Moving beyond its traditional focus on core compute primitives, AWS is aggressively "moving up the stack" to dominate applied AI, data strategy, and agentic frameworks.
This report explores how to leverage agentic AI and ease of integration to unlock customer lifetime value
Confidence with caution: How CxOs are rebuilding growth through technology
ConstellationTV episode 118 covers the latest enterprise tech developments, creative advertising solutions, and strategic pivots from leading organizations.
Adobe’s acquisition of Semrush is interesting because it adds significant capabilities and expertise in the gathering, utilization and analysis of brand driven search, including search conducted by large language models (LLMs).
Discover the latest breakthroughs in enterprise tech, geo-targeted marketing, and CX excellence—insights from industry leaders and Freshworks’ bold new strategy.
Enterprise AI adoption expands, but budgets, talent, and data quality will shape the next phase
AI ROI is shifting toward Decision Velocity. Here’s why the shift matters now.
