AI and Automation Breathe New Life Into Midmarket CRM Suites
Organizations need a leader who is wholly responsible and ultimately accountable for driving digital business transformation: the Chief Digital Officer (CDO). This executive reports directly to the CEO and bridges the gap between marketing and IT at a corporate level, rather than report into either existing function. Why? The CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture. Current c-suite residents may argue that a CDO would be assisted by the guidance and patronage of a more established department; however, the organization needs an unencumbered leader to drive a digital-first mindset into business units and all the way to the front lines of retail and customer service. A properly chartered CDO should have responsibility for formulating digital business strategy, activating operational initiatives, and managing the organization's transition. Constellation believes that digital will be infused at all role levels over time. However at this point in time, a CDO is key to championing digital and infusing a digital DNA across the organization. Other roles that will be influenced by digital or may step up in a digital role include the CIO, CMO, CTO, and COO.
Enterprises need to focus on data lakehouse strategies in 2024 to properly take advantage of generative AI; model architecture will be critical to managing large and small models; fine tuning is more difficult than you'd think; and CXOs were weary of database vendors glomming on to genAI hype.
What Every Tech Vendor CEO and CFO Should Know About Their CMO’s Wasted Investments In Vanity Metrics
Marketing professionals face massive pressure to show that their marketing investments have paid off. In a zero-interest rate environment, budgets were flush and marketers had a lot of leeway in building brand, hosting amazing events, and buying ads to improve market presence. However, a shift to a five percent interest rate environment has many CMO’s focused on performance marketing, showing return on investment, and moving MQLs from SQLs as fast as they can.
Adobe laid out a host of Experience Cloud enhancements, data collaboration and customer journey applications, custom Firefly models and a marketing copilot co-developed with Microsoft to connect Adobe's Experience platform with Microsoft 365 applications.
Canva said it will acquire Affinity, a UK company with a design suite that competes with Adobe's Creative Cloud.
New Chips, New Business Models Ahead In Accelerated Computing
Nvidia stock is up 267% YoY. With over 10,000 people in physical attendance and up to 100,000 people virtually attending, this could be the largest AI conference. All eyes on the next wave for AI with CEO Jensen Huang ready to keynote at 1:00 pm PT at the SAP Center in San Jose. The key things to look for in the keynote:
Age of AI Ushers Exponential And Transformational Power In The Hands Of A Few
Society has often swung from centralization to decentralization and back in the distribution of power and rights. Living in a culture of abundance versus a culture of scarcity can alter the prioritization of decisions, the quality of interactions, and the overall optimism or pessimism of a society. AI has the power to transform societies for both good and evil.