The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.
This report examines how AI and digital labor are redefining frontline work, creating hybrid teams of humans and agents that drive productivity, trust, and long-term business growth.
Disruption isn’t new—but how leaders respond to it determines who thrives and who fades away.
Julia Chen and Matt Yanchyshyn at the AWS Startup Partner Summit share insights into startup success, AI-driven growth, and AWS’s robust partner support, which are shaping the next wave of innovation.
Simply put, Wayfair doesn’t necessarily need a housing market recovery to thrive. On the earnings call, Wayfair CTO Fiona Tan, a BT150 member, laid out the company's AI plans.
This report reveals how executives are preparing for agentic AI, highlighting strong interest but limited progress—and offering a roadmap to move from isolated pilots to enterprise-scale transformation.
Adobe expanded GenStudio with new AI tools and integrations, outlined custom Firefly tools so customers can add brand knowledge, and added Creative Cloud and Experience Cloud enhancements with the aim of solving the AI last mile issue for enterprises.
Kurt Kuelz shares how Siemens is transforming global workforce management by leveraging AI-powered solutions from Certinia—driving strategic staffing, improving employee satisfaction, and moving toward true digital transformation.
At the 15th annual SuperNova Awards Gala at CCE, we celebrated the organizations and leaders driving the most transformative business initiatives of 2025. See the winning case studies.
In a live analysis after CCE day one, Constellation analysts addressed the skepticism, fatigue, and genuine uncertainty that many organizations are experiencing behind closed doors.
Constellation analysts R "Ray" Wang and Liz Miller explore how AI and LLMs are transforming content creation, search authority, and brand visibility.
Constellation analysts R "Ray" Wang and Liz Miller explore how AI and LLMs are transforming content creation, search authority, and brand visibility.
Discover how RevOps, data transparency, and self-aware leadership are transforming business growth and decision-making in the AI era.
