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AccentCare's Heather Wilson: How customer and employee experience go together
Heather Wilson, Senior Vice President and Chief Communications and Marketing Officer at AccentCare, sits at the intersection of customer experience, employee experience, marketing and talent recruitment.
Adobe's plan: Leverage agentic AI for CX, unify platform
Adobe laid out its customer experience vision that includes multiple purpose-built AI agents, automated experiences that can adapt on the fly and scaling personalization.
Hotwire's Laura MacDonald on AI's role in marketing personalization, analytics
Laura MacDonald, Chief Growth Officer of Hotwire, said AI's role in marketing and communications has only grown, but practitioners need to ensure quality data is training models and humans are adding the creativity.
