Executive Summary
Two factors are converging to make customer relationship management (CRM) deployments more cost-effective and more customized to the needs of individual businesses. Artificial intelligence (AI) and composable application platforms combine to reduce the costs associated with deploying and maintaining CRM. The ability to better personalize and customize the software can lead to improved business outcomes and increased return on investment (ROI). Zoho’s latest developments with its Zia AI platform, in addition to enhancements to its core applications platforms—making them more composable and consumable for bespoke use cases—make the vendor a compelling choice for businesses seeking a modern, flexible, and cost-effective CRM platform. AI is embedded everywhere, driving user productivity and the effectiveness of the solution. And, because Zoho users can pull from various other composable application components (such as finance, human resources [HR], and collaboration), these users can better orchestrate engagement end to end, improving the customer experience and increasing customer lifetime value.
