Intuit’s Bet on Data, AI, AWS Pays Off Ahead of Generative AI Transformation
Published January 01, 2024

Editor in Chief of Constellation Insights
Executive Summary
Customer Story Spotlight
Intuit may be the best example of the need to have a data strategy before tackling generative AI. The company, which has had to adapt to technology and economic shifts for 40 years, realized five years ago that data and AI would be fundamental to its core mission.
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