How Wayfair’s Tech Transformation Aims to Drive Revenue While Saving Money
Published November 11, 2023

Editor in Chief of Constellation Insights
Executive Summary
Customer Story Spotlight
Wayfair saw breakneck growth three years ago and an ensuing hangover that required a focus on operating margins and execution, but a technology transformation has the company thinking big again. The to-do list: build out a flexible technology infrastructure, drive revenue while saving the business money, and leverage years of experience in data analytics, artificial intelligence, and machine learning to create generative AI use cases.
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November 11, 2023Author
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Marketing Transformation
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