Adobe acquires Semrush in $1.9 billion deal
Adobe said it will acquire Semrush in a deal valued at $1.9 billion as the company plans to meld search engine optimization and generative engine optimization in its marketing stack.

Next Generation Customer Experience analyzes how organizations make the shift to systems of experience and mass personalization at scale. In Digital Business organizations compete in the service economy. In the service economy only organizations that can deliver optimized customer experiences survive.
This customer-centric cohesion requires new paradigms in user experience fueled by digital business technologies including social, mobile, cloud, big data, and unified communications.
Adobe said it will acquire Semrush in a deal valued at $1.9 billion as the company plans to meld search engine optimization and generative engine optimization in its marketing stack.
Intuit and OpenAI announced a multi-year $100 million contract that will integrate ChatGPT with Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. Intuit will also expand its use of OpenAI models and potentially exposes its platform to a large ChatGPT customer base.
Microsoft launched Agent 365, which is designed to be the control plane for native and third party AI agents, as the company aims to be a horizontal as well as vertical play. The other key theme is that Microsoft is arguing that the best way to incorporate AI agents into your business is to extend the infrastructure you already have.
Google launched Gemini 3, its latest model, across its Gemini app, search services, Gemini API, AI Studio and Google Cloud's Vertex AI and Gemini Enterprise. The company also highlighted how Gemini 3 can provide answers with a generative visual user interface.
Zoho One, a suite of 50 applications available for $37 a month, is getting a new user interface that integrates the business software buffet into one platform. The moves are the first installment in making Zoho One and integrated platform.
3CLogic focuses on next-generation engagements and ecosystems to amplify experience
Frontline workers are having a moment as their importance in the age of AI grows across multiple sectors, including manufacturing and industrial enterprises, and organizations flatten. With all the talk of digital workers and AI agents taking jobs, frontline workers may wind up mattering more.
Speaking at the IFS Industrial X Unleashed conference in New York, Anthropic's Garvin Doyle, Applied AI Lead, said it's one thing to apply AI to industries like financial services and software development but another game entirely in real world settings.
QAD | Redzone is looking to infuse AI, process intelligence and frontline worker empowerment as it looks be the ERP provider of choice for mid-market manufacturing companies. The goal: Provide the systems that reinvent manufacturing.
This month unpacks the next wave of AI adoption against a backdrop of economic uncertainty, cautious optimism, and renewed discipline in enterprise technology investment.
QAD | Redzone said it has acquired Kavida.ai in a move that will bring AI agents to its procurement and supply chain workflows.