Salesforce launches Marketing GPT, Commerce GPT, aims to connect generative AI to ROI
Salesforce is looking to allay enterprise concerns about generative AI by connecting it to business outcomes and return on investment.

Matrix Commerce analyzes the disruptive pressures influencing the commerce paradigm. Commerce faces rapidly changing business models and new payment options that are often misunderstood and poorly integrated.
Matrix commerce (TM) means the fusing of demand signals and supply chains in an increasingly complex world where buyers seek frictionless buying experiences. Friction in this new world originates from new regulatory requirements such as sustainability, taxation, and privacy.
As commerce continues to evolve around buyer preferences, channels, demand signals, supply chains, payment options, enablers, and big data will converge to create Matrix Commerce. Matrix Commerce spans across disciplines as people, process, and technologies continue to transform today's commerce models.
Salesforce is looking to allay enterprise concerns about generative AI by connecting it to business outcomes and return on investment.
Supply chain and customer experience are typically viewed as two different disciplines, but Walmart and Target are illustrating how they're blending together.
Here's a look at what PayPal, Block and Square are saying about the economy, generative AI and their product plans.
"We are still in the early stages of using large data models to power improved user experiences and efficiencies across our platform, with much more to come," says Uber CEO Dara Khosrowshahi.
Temporary Slow Down Ahead
All indications from Constellation's 1000 person executive network show a temporary 3 to 6 month slowdown ahead. This pause in general IT spending impacts mostly the North American markets.
The Q1 Tech Earnings Breathe Life Among The Digital Giants. With just Apple left to report in the tech earnings season, three major trends have emerged
Explore how the Metaverse, personal branding, and AI-driven marketing are reshaping the future of fashion and digital engagement in DisrupTV Episode 318.