HCLSoftware launched HCL Unica+, the latest version of its marketing platform featuring a bevy of AI agent features.
For HCLSoftware, HCL Unica+ represents an effort to future-proof the marketing stack. HCL said it has reimagined Unica+ to be AI first and meld intelligence, intention and data to add context and insights to what customers want.
Raj Iyer, Executive Vice President and Portfolio Manager, HCLSoftware, said the goal of HCL Unica+ is to create a "bridge to trust" where digital experiences are personalized and leverage intent to strengthen relationships. HCLSoftware bills Unica+ as the "MarTech Platform for the Intelligence Economy."
Constellation Research analyst Liz Miller said HCL Unica+ is an effort to make customer engagements more intentional. She said:
"The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement rich with intentionality and notable outcomes. CMOs and their teams deserve marketing technologies that meet this new era of intelligence head on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer."
Research: B2B Marketing for the Enterprise: HCL Unica | Constellation ShortList™ B2C Marketing Automation for the Enterprise | Constellation ShortList™ B2B Marketing Automation for the Enterprise
Features of HCL Unica+ include:
- A set of autonomous AI agents including Segmentation Agent, which produces personalized offers, Content Optimizer Agent, which automates content for contextual engagement, and Insights Agent, which manages campaign performance.
- MaxAI Workbench, which gives teams the ability to build custom AI models for campaigns and audience scoring. MaxAI is an assistant designed to efficiently design, refine and execute marketing strategy.
- Digital Body Language, which is a tool to read digital behavior and gauge intent.
- Real-time personalization, which optimizes messaging.
- Customer One view, which unified customer data into one profile.
- Guardrails for privacy, compliance, safety and responsible AI.
The launch of HCL Unica+ will be followed up with a webinar Tuesday June 3. Iyer and Dario Debarbieri, Chief Marketing Officer, outlining and demonstrating the new features.
Here are a few screenshots of HCLUnica+:
