Embedding Is Not Just for Software Companies—Drive Action and Innovation with In-Context Analytics
The practice of embedding analytics into applications is not new, but until recently it has been associated predominantly with independent software vendors intent on quickly adding reporting and analytical capabilities to their software and software-as-a-service offerings. This style of embedding remains a popular tactic for software and cloud services vendors, but “end-user” organizations (those in all other industries that are not in the business of selling software) are also getting in on the act. Not only does embedding address time and ease-of-use constraints, it also helps companies to innovate and transform interactions with employees, partners and customers. Digital leaders and fast followers recognize that data-driven insights delivered in the context of decisions and transactions can vastly improve the user experience. The approach can also be used to speed decision-making, monetize potentially valuable data and unleash new business models.