Executive Summary

Organizations of every description are pursuing digital innovation. As a result, business and tech leaders, including chief data officers, chief digital officers, chief information officers, and chief technology officers, are increasingly looking for ways to deliver data-driven software and services. It’s a route to differentiation that can be intimidating, but even if your organization is new to delivering software or services, rest assured that it doesn’t have to start the data and development work from scratch.

This report is about embedded analytics platforms, which have long been used by software and software-as-a-service (SaaS) companies to accelerate development and data-driven innovation. CxOs should know this about embedded analytics platforms: Not only do they power business-changing and revenue-generating digital services, but they also help organizations deliver analytical insights that cement customer loyalty and increase the innovator’s share of customer spending.

This report explains embedded analytics capabilities and how they are evolving to support cloud deployment, modern development approaches, and workflow and automation needs. The report includes real-world examples of how companies are delivering descriptive, diagnostic, and predictive insights in the context of applications and decision points. Early adopters should use this report to better understand and to consider the possibilities for using embedded analytics to power differentiating software and services.

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