Analytics and Business Intelligence Trends in Cloud, Embedding, and Generative AI

The analytics and business intelligence (BI) market is mature in many respects, but it’s rapidly evolving in three important ways: adding cloud deployment options; adding embedding capabilities to deliver insights within applications and collaboration platforms or as triggers of business workflows; and adding augmented capabilities to ease analysis, improve understanding, and gain predictive insight. These new demands are being added to core analytics/BI requirements such as pixel-perfect reporting, data visualization, dashboarding, and data storytelling—as well as the underpinnings of data prep, cataloging, security, authentication, and auditability. 

This Constellation Research Trend Report explains the analytics/BI capabilities that are emerging to satisfy customer demand for cloud deployment options; explores more ways to embed analytics at the point of decision; and outlines ways to exploit next-generation machine learning (ML) and artificial intelligence (AI) capabilities, including the very latest in generative AI. Early adopters should use this report to better understand these trends before developing a short list of vendors to consider.