The analytics and business intelligence (BI) market is mature in many respects, but it’s rapidly evolving in three important ways: adding cloud deployment options; adding embedding capabilities to deliver insights within applications and collaboration platforms or as triggers of business workflows; and adding augmented capabilities to ease analysis, improve understanding, and gain predictive insight. These new demands are being added to core analytics/BI requirements such as pixel-perfect reporting, data visualization, dashboarding, and data storytelling—as well as the underpinnings of data prep, cataloging, security, authentication, and auditability.
This Constellation Research Trend Report explains the analytics/BI capabilities that are emerging to satisfy customer demand for cloud deployment options; explores more ways to embed analytics at the point of decision; and outlines ways to exploit next-generation machine learning (ML) and artificial intelligence (AI) capabilities, including the very latest in generative AI. Early adopters should use this report to better understand these trends before developing a short list of vendors to consider.