New Belgium Dynamics Case StudyMatching Culture Goals with Technology Produces a Profitable Customer- and Employee-Centric Business 

New Belgium Brewing Company is a company that prides itself on being a customer- and employee-centric business. When rapid growth threatened New Belgium's ability to adhere to these principles, the company implemented Microsoft Dynamics AX for ERP and Microsoft Dynamics CRM with Supply Chain application. The implementation resulted in an improvement in supply chain management, enhanced sales and support, and higher employee productivity--all cumulating in a 33% increase in sales.

“We wanted to make sure we could equally service our internal staff and distribution and supply with the correct inventory and sales information as well as a customer using our mobile application to find their favorite beer in their local store.”

Travis Morrison
IT Director
New Belgium Brewing Company 

Table of Contents

  • At a Glance
  • The Company
  • Success Tied to "Green Brew Culture"
  • The Challenges
  • Growth Can Impair Sustaining a Customer-Focused Culture
  • Growth Can Impair Sustaining an Employee-Focused Culture
  • Growth Can Impair a Diverse, Widely-Located Workforce
  • The Solution
  • The Technologies
  • The Impact
  • Technological Investments Support Customer-Focused Culture
  • Technological Investments Deliver Better Customer Experiences 
  • Technological Investments Support Employee-Focused Culture 
  • Technological Investments Support Fiscal Transparency Culture 
  • Technological Investments Support Sustainability Culture 
  • The Takeaways
  • The Recommendations


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