Mobile Marketing Best Practices for CMOsSmartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive in this mobile- first world. This report outlines: 

  • Why mobile marketing is a top priority for CMOs
  • How to harness the power of mobile in cross-channel marketing 
  • Five common mobile marketing pitfalls to avoid
  • Mobile marketing strategy recommendations 

Examples of successful mobile marketing apps and customer engagement ideas are presented to inspire CMOs as they formulate or enhance their mobile marketing strategies. 

Get Access to This Premium Content
Already a member? Login to Access
Premium Content

Premium content. Log in to your account here. If you do not have a premium membership login, become a member of the Constellation Executive Network or Research Unlimited account. Please contact [email protected] to ask about your access options or click the price below to purchase this report individually.

Purchase Options
Become a Member Executive Network
Become a Member Research Unlimited
Purchase $2,000 Single Report Purchase