Executive Summary
A CMO’s Guide to Mobile Marketing Opportunities in 2017 and 2018
Advancements in the world of mobile technology continue to develop rapidly. Mobile devices such as smartphones and tablets have become an integral part of people’s daily life. Mobile has become an essential channel for Chief Marketing Officers (CMOs) to reach their customers.
This Quark describes five mobile marketing trends which CMOs should capitalize on over the next 12 to 24 months.
The five mobile marketing trends to watch:
- Artificial Intelligence for Mobile Marketing
- Mobile Virtual Reality Commerce
- Social Media In-App Shopping
- Messaging and Chatbot Commerce
- Mobile-Enabled IoT Commerce