Cindy Zhou is Vice President and Principal Analyst at Constellation Research covering Digital Marketing Transformation and Sales Effectiveness. With over 18 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations, Zhou has spearheaded marketing transformation at multiple technology companies. Her role is to advise Constellation’s clients on strategies to light-up demand generation, prove revenue contribution, and maximize sales productivity.
Prior to joining Constellation, Zhou was Global Senior Vice President of Marketing and Sales Operations at BackOffice Associates, a global provider of data quality and information governance solutions to the Fortune 1000 and SAP SolEx partner. Before BackOffice Associates, Zhou led worldwide demand generation for the procurement, supply chain, commerce and merchandising lines of business for IBM's Smarter Commerce initiative. Zhou joined IBM from the company's acquisition of Emptoris, Inc. where she led corporate marketing and global demand programs. Prior to Emptoris, Zhou was the 25th employee of Rivermine and helped grow the company to a telecom expense management industry leader with a successful exit to Emptoris. She’s also held a variety of product marketing, product development and marketing roles at China Telecom and MCI Telecommunications.
A recognized revenue marketing executive, Cindy was recently honored as one of 4 finalists for the 2016 “Marketing Executive of the Year” Marketo Revvie Award.