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Open Research

Executive Brief: Can Brands Keep Their Promise?

Marketing Transformation
Can brands keep their promise? Yes, but only if the organization keeps up with the pace of change presented by digital disruption. This executive brief provides guidance about…
Dr. Natalie Petouhoff
Case Study

Integration and Control Pay Off in HCM Implementation

Future of Work
Case Study: Kronos on-premisesHow Moving from a Service Bureau to an On-Premises Solution Improves People Practices  hbspt.cta.load(341263, '802bf16b-f035-47fd-9107…
Holger Mueller
Case Study

Cloud-Based HCM Replaces Homemade Solution

Future of Work
Case Study: FinancialForce hbspt.cta.load(341263, 'e208b6fc-cd2d-458a-a068-58adb0dc4dc8'); Fast-growing cloud-based consulting firm Bluewolf chose…
Holger Mueller
Premium Research

The Customer View on Oracle Sales Cloud

Future of Work
Early Adopter Experience Demonstrates Growing Traction in Oracle’s Customer Base  hbspt.cta.load(341263, '928aec77-79b6-495a-aa30-35c80750f4c9'); Oracle…
R Ray Wang
Case Study

System Consolidation in the Cloud Enables Rapid Growth

Data to Decisions
Fast-Growing Metal Finishing Company Puts HR System in the Cloud hbspt.cta.load(341263, '09cc381c-fe25-4e76-bbb5-a3687b97c8ba'); Pioneer Metal Finishing…
Holger Mueller
Quarks

The Case for the Chief Digital Officer

Marketing Transformation
Innovative Brands Need a Leader to Navigate Digital Disruption   *Now available for free download   Digital disruption has affected every industry around the globe, bar none…
PeterKim
Quarks

Oracle Moves Its Focus from the CIO to the CMO

Marketing Transformation
Why Oracle Is Meeting the Competition Head-On by Shifting to a New Type of Technology Buyer hbspt.cta.load(341263, '87fb4224-70ab-47c7-b848-fdd0adcae85c'); …
Dr. Natalie Petouhoff
Quarks

Globalization, HR and Business Model Success

Future of Work
Ten Requirements Every Chief People Officer Must Expect From Vendors to Support Global HR The world is getting smaller and more global every day. Information travels at speeds and…
Holger Mueller
Premium Research

“Big Privacy” Rises to the Challenges of Big Data

Data to Decisions
Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact hbspt.cta.load(341263, '57d3a184-5dc4-4681-a157-6ea0cff4e58c'); Big…
Steve Wilson
Premium Research

Segmenting Audiences by Digital Proficiency

Marketing Transformation
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation  hbspt.cta.load(341263, '2fce0f36-1641-4a00-a9bd-55a12e544c0c'); The…
Alan Lepofsky
Premium Research

Data-Driven Marketing Campaign Optimization

Data to Decisions
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation  hbspt.cta.load(341263, '53ea429c-ffc9-4ab1…
Dr. Natalie Petouhoff