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The Economic Imperative of ROI for Social Customer Care

Data to Decisions
How to Calculate the ROI of Social Customer CareBusinesses today are more customer-driven than ever. With the ubiquity of the internet, social media, and mobile devices, it is…
Dr. Natalie Petouhoff
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Seven Steps to Successful Leadership in Digital Customer Experience

Next-Generation Customer Experience
Understanding the Human Element in Digital Transformation Initiatives Delivering a seamless and successful customer experience (CX) means that many things in an organization need…
Dr. Natalie Petouhoff
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The Future of Work on Digitally Proficient Teams

Future of Work
The New Cultural and Technical Skills Required for Working on Digital Teams  Not long ago, many employees’ resumes included their typing speed and skills such as quot…
Alan Lepofsky
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The Algorithm of You: How IoT Transforms Customer Experience

Data to Decisions
Using the Internet of Things to Boost Revenue and Deliver a Brand’s Personalized Promise  The Internet of Things (IoT) promises to revolutionize the way business is run and…
R Ray Wang, Dr. Natalie Petouhoff
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HOLMES Puts Wipro in the Forefront of Cognitive Computing

Data to Decisions
Product Overview: Wipro HOLMESWipro HOLMES Delivers Next-Generation Services Built on Cognitive Computing Capabilities Wipro is an information technology, consulting, and…
R Ray Wang
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Live Engagement Marketing Supercharges Event Marketing

Data to Decisions
Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization…
R Ray Wang
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The Future of Retail Shapes People Management

Data to Decisions
How Changing Retail Best Practices Will Advance Workforce Management, Talent Management, Payroll, HR Core and Benefits Retailing is poised for radical change. Gone are the days…
Holger Mueller
Case Study

How General Motors Listens to Customers on Social Media

Next-Generation Customer Experience
Social Listening Helps Provide Better Insights, Customer Service, and ProfitabilityGeneral Motors is one of the world's leading automotive brands, selling 9.8 million cars and…
Dr. Natalie Petouhoff
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Blockchain: Understanding the Weak Links 


Matrix Commerce
Blockchain Surprised the Payments Industry, but Its Usefulness Beyond Digital Money Does’t Match the Hype  No new technology since the Internet itself has excited so many…
Steve Wilson
Case Study

Taking a Faster Route to Detailed Big Data Insights

Data to Decisions
Case Study: Arcadia Data and MarketShare MarketShare Taps a Hadoop-Native Analysis Option to Drive Deeper Analysis and Big Data ROI MarketShare, a Neustar solution, helps…
Doug Henschen
Case Study

In-Memory Database Creates New Levels of Employee Safety

Data to Decisions
Case Study: SAP and Prescient How SAP HANA Enabled Next-Generation Traveler Safety Applications Prescient Traveler delivers a travel risk monitoring solution to enterprises…
Holger Mueller