Case Study: Eharmony and Hootsuite
How eHarmony Improved Clickthrough Rates and Engagement Using Hootsuite in Social Channels
Los Angeles-based online match-making service, eHarmony, sought to build upon its successful investment in branding and awareness campaigns. The company set out to improve engagement among its prospects on social media, with the goal of driving down the cost per customer acquired versus traditional channels. With many potential solutions to drive engagement, the company sought a solution that would handle enterprise scale, build community with limited resources, and deliver on key business metrics.
This case study documents eHarmony's social media engagement results using Hootsuite.