Five Trends Shifting Power to Retail Consumers

Digitally Empowered Customers Transform the Retail Experience  

Retail is going through a tremendous shift driven in large part by the digital revolution. While there are multiple areas in the retail space that are being affected and changed, the one main underlying shift is with the new digital powerhouse: the customer. As digital technologies spread, the power in the retailer-consumer relationship increasingly is tilting from the retailer to the consumer. This report identifies five important trends retail supply chains must take into consideration in order to remain competitive.