Analytics Meets Generative AI: Bringing Trust to Natural-Language Analysis

Executive Summary

The analytics market is mature in many respects, but it’s rapidly evolving in the era of generative artificial intelligence (GenAI). Augmented capabilities, headlined by GenAI, promise to ease analysis, improve understanding, and bring advanced predictive capabilities into the mix. But adoption won’t happen unless organizations can be assured of data security, decision transparency, and the reliability
of insights. 

This Constellation Research Trend Report explains which analytics capabilities are emerging to satisfy customer demands for easy conversational natural-language (NL) analysis and advanced analytical capabilities without the need to accept black box results or the risk of hallucination. 

It also includes Constellation’s independent analysis of startup vendor DataChat, which has developed its own NL approach to drive iterative conversational analysis and advanced analytical capabilities such as machine learning (ML). Early adopters should use this report to better understand trends in the analytics and business intelligence (BI) market and DataChat capabilities, including the company’s latest efforts to harness GenAI for improved NL interaction while ensuring data security, decision transparency, and trust.