Amazon Web Services and Salesforce expanded their partnership in a deal that will put Salesforce applications on AWS Marketplace, integrate Amazon Bedrock into Salesforce's ecosystem and better connect Salesforce Data Cloud to AWS services.

The announcement, made at AWS re:Invent, plays on the theme of foundational model choice as well as seamless data flows for joint customers.

According to the companies, Salesforce will support Amazon Bedrock, AWS' managed service for foundational models with one API. Amazon Bedrock will also be available through Salesforce's Einstein Trust Layer. Salesforce Prompt Builder will give customers the ability to send templates to their preferred foundational models available on Bedrock.

Model choice in generative AI applications will be a big theme at AWS' annual customer conference. AWS' approach is to offer a series of models for developers to easily leverage for generative AI applications. Model choice has been elevated as a topic given the OpenAI soap opera.

Constellation Research analyst Holger Mueller said:

"This deail is a key win for AWS Bedrock as AWS needs to implement its AI platform into SaaS vendor platforms, to ensure uptake and with that guarantee further cloud revenue. On the other side it is announcement that had to happen, since Salesforce is already using AWS as one of its public cloud platforms."

The availability of Salesforce applications on AWS Marketplace is also notable because it will give AWS to subscribe, manage and track Salesforce spending. Data Cloud, Service Cloud, Sales Cloud, Industry Clouds, Tableau, MuleSoft, Platform and Heroku will be available on the AWS Marketplace. Joint customers can buy Salesforce products through AWS Marketplace now and Salesforce said it will expand in 2024.

On the data front, Salesforce said Salesforce Data Cloud will expand data sharing across AWS including S3 via centralized controls. The companies said customers can use zero-ETL technologies and unite data visibility across Salesforce with integrations between Data Cloud and Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Kubernetes Service (Amazon EKS) and AWS Lambda.

Other key items include:

  • Salesforce agreed to expand its usage of AWS services.
  • Salesforce Service Cloud and Amazon Connect will tighten integrations for voice, digital engagement, forecasting, capacity planning and agent scheduling as well as generative AI tools.
  • Salesforce said Heroku will be revamped as a platform-as-a-service layer across Salesforce and AWS. Integrations will cover model training instances, Amazon CodeWhisperer and Einstein Copilot Studio. "Mueller said the Heroku news is interesting because it "helps developers bridge the gap between Salesforce and AWS services for their next generation applications." 
  • Product integrations will be available in 2024.