Constellation ShortList for B2B and B2C Marketing Automation Published

Last week marked the launch of The Constellation ShortList™, an open research initiative by our team of analysts to help guide organizations on their technology stack selections.  My first ShortList on Configure Price Quote (CPQ) technologies was released last week, and today marks the launch of my Business to Business (B2B) and Business to Consumer (B2C) Marketing Automation ShortLists.

 

Today’s customer is facing more noise in this digital age than ever before and marketers have the tough job of competing for their time and attention.  Buzzwords like “One-to-One Marketing”, “Account Based Marketing”, “Personalize the Journey” are created every day as potential initiatives for the Marketing team to consider.  At the same time, there’s never been more science required by the CMO to justify campaign spend, prove ROI, measure the conversion-to-close from lead-to-customer. More CMOs are held to revenue targets and data analytics skills are a key criteria for today’s marketing hires. Marketing Automation facilitates the process required to effectively engage, track, and measure each step along the customer life cycle beginning from campaign execution to post-sale reporting. 

 

One distinction I wanted to make was to separate my B2B, B2C Marketing and upcoming Sales Force Automation (SFA) ShortList, by solutions suitable for Enterprises and Small/Medium Businesses.  Not every organization has the marketing and sales administrative staff or budget to afford some of the more well-known solutions in the market, so I have made the distinction to help organizations with more limited resources find a solution that works for them.

 

You can read both ShortLists by accessing the links below:

Read the Configure Price Quote (CPQ) ShortList released last week, here. 

 

For more information on The Constellation ShortList™, visit https://www.constellationr.com/shortlist.