Executive Summary
Constellation Research’s 2025 Analyst Relations Survey provides a snapshot of how analyst relations (AR) professionals are navigating fixed budgets, shifting expectations, and the rising impact of artificial intelligence (AI). Although funding for AR functions remains largely flat, practitioners are under growing pressure from product, marketing, communications, and sales leaders to deliver measurable outcomes. At the same time, adoption of AI tools is beginning to reshape workflows, raising questions about how AR teams and analyst firms will evolve in the years ahead.
The 2025 AR Survey explores the current state of AR budgets, reporting lines within organizations, stakeholder expectations, the expanding role of AR in sales enablement, perceptions of major analyst firms, and the early influence of AI on the profession. Constellation predicts that the role of AR will shift significantly in the next several years—and that programs unable to demonstrate clear business impact or adapt to new technologies will be left behind.
The survey was conducted in the second quarter of 2025 and collected responses from Constellation’s AR network during its 2025 Analyst Relations Experience event. The final sample included 19 organizations across a wide range of revenue amounts and AR team structures.
